“Okay, boomer!”, “Glass Generation,” “I’m shocked millennials“,” The best music is that of the generation X“, Are common phrases in Social Networks, But in many we do not know what they mean.
Although the generation of “glass” or “cement” they do not exist as such, it is possible to segment the population by generations. The classification of these is not determined by a specific science or theory and varies based on the sources consulted.
Data from the National Survey of Demographic Dynamics (ENADID) 2018 indicate that 124,910,000 people live in the country, of which 51.1% are women and 48.9% are men; which represents a ratio of 96 men for every 100 women. The proportion of people under the age of 15 went from 27.5% to 25.3%, from 2014 to 2018.
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ENADID 2018 is a survey aimed at providing statistical information related to the level and behavior of the components of demographic dynamics: fertility, mortality and migration (domestic and international), together with related topics such as reproductive preferences, sexuality, use of contraceptive methods , nuptiality and maternal and child health, among other issues related to the population, households and housing, through which we can better understand the behaviors of the population and their consumption habits.
This information is not only important for memes, but also for companies and their marketing strategies.
Who are the boomers?
One of the companies interested in the generations and their consumption habits is BBVA, which defines those born between 1946 and 1965. This generation is called “Birth outbreak”, As they are “born in the ” birth boom ‘produced after the Second World War, Who are between 55 and 70 years old today. “
People in this generation are often reluctant to use certain technology, but generally have smartphones, according to the consulting firm BAI. In addition, they prefer to do face-to-face procedures, so they are considered technological migrants, unlike later generations.
Baby boomers enjoy or enjoyed better job performance and are entrenched in their jobs.
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It is common on social media to call them “concrete generation,” as they criticize younger generations for their ideas about the culture of cancellation, abortion, feminism, education, inclusive language, and popular culture.
What is Generation X?
People belonging to this generation were born between 1965 and 1979, so it is considered a “bridge” generation between boomers and millennials.
Although they are not digital natives, this generation adapts well to the new technologies and is flexible in the face of changes in this area.
Unlike Millennials, Generation X generally has a lower level of education, but they tend to live as a couple and have children in a higher percentage than younger ones.
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In what years were Millennials born?
For a long time there was great confusion in pointing to this generation, who were seen as the youngest, though they are not. Millennials, also called generation I, are people who were born between 1980 and 1990 in Mexico.
Banxico, based on ENADID, points out that this generation represents 45% of the working age population, have socio-demographic characteristics and technological skills different from previous generations, which has driven the implementation of changes in the work practices of companies.
Unlike previous generations, Millennials are digital natives and have a higher level of education. However, this generation tends to live less as a couple and have children, or have them past the age of 30, specifically those living in the Country Center.
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When it comes to jobs, Millennials aren’t usually rooted in their workplaces, unlike boomers.
Centenarians or generation Z
They are the youngest in the labor market and were born between 1997 and 2010. They are digital ultranatives and reluctant to retain jobs, face-to-face procedures and even phone calls.
Although some definitions point out that they are the children of Millennials, they are rather the children of Generation X, as very few Millennials have children or have them after the age of 30.
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They are self-taught and tend to criticize the canons established from an early age. Boomers often call them “glass generation” because, just as Millennials embrace causes around feminism, the inclusive language, The LGBT community and the so-called culture of cancellation.
The Alpha generation has arrived
The alphabet for naming generations to start again and for babies born in 2010 practically until now, according to the Pew Research Center.
It is common to hear aunts say that babies “are already born knowing how to use the cell phone” and although it is a popular saying, something is true because this generation is defined in a world through the screens of smartphones or iPads .
Babies of this generation are usually children of Millennials.
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