Starting Monday, March 22, it launches its first addition to its canon of permanent-flavored cola in five years: Pepsi Mango. Although we have seen how some new Pepsi flavors appear over the last year …Pepsi Apple Pie it was really delicious and even though we didn’t get a chance to try it Pepsi Hot Cocoa, the spirit behind the idea seemed pure and true. But Pepsi Mango is not a unique promotion. Oh, no. This material is here to stay.
A press release sent to Takeaway food describes the new soft drink’s “bright, caramel-rich citrus notes,” which supposedly “create the perfect glue base for the ripe, juicy flavors that make the mango so irresistible.” I love mango and I certainly won’t reject any Pepsi, but I have questions about how realistic this pairing can be. Wouldn’t the glue caramel notes drown out the fruity mango?
I guess my concern boils down to one question: why? Why have they done it? Todd Kaplan, Pepsi’s vice president of marketing, does his best to explain in a press release: “Mango is one of the most popular fruits in the world and serves as a perfect complement to Pepsi, creating an irresistible combination that our fans you can enjoy it all year round. ”Well, okay. Thanks for playing, Todd.
To celebrate “unlikely couples,” Pepsi Mango is launching a new campaign “dedicated to helping real people find their perfect match, even with the most amazing person.” According to the statement, in early April, Pepsi will launch a series of dating ads for a handful of “interesting young singles” on multiple advertising platforms. I’m not entirely sure what happens if one of the interesting young singles (TM) catches your eye. Maybe you can send them a good email. Anyway, if you need a little liquid courage to put yourself at your disposal, you can grab Pepsi Mango in stores across the country starting Monday, March 22, in both the Regular and Zero Sugar varieties.