“Ponce Ideal City” is the new brand of the municipality

The administration of the mayor Luis Irizarry Pabón to present on Friday night the new brand of the municipalities: “Ponce Ideal City”.

This initiative, which gives Ponce the nickname of “Ideal City”, aims to expose its major tourist attractions, gastronomy, architecture, history and its main asset, its people, in order to group all these elements under the same uniform symbol, which is easily recognized in all spheres throughout the world as a synonym for the Pearl of the South.

“My administration is committed to a transformative change for a new city, full of opportunities, open and functional spaces for the enjoyment of all. We knew that this ideal city is possible and can rise from the hand of all two months ago we took the helm, raised candles, repositioned the compass, changed course and sailed to safety.We are already waking up from the exhausting stagnation, from an induced coma that leaves us stop as a city, ”the chief city executive argued in written statements to the press.

“Today without looking back, with red and black as the standard bearer we move towards a thoughtful city, an ideal city. This is: ‘Ponce Ideal City’, avant-garde city, unique and complete. City that has industries, schools, hospitals, airport and seaport, however, none of this would have been possible without its hardworking people and committed to the Ponceñista cause.This is our city brand.Ponce will grow into the world, embracing and falling in love with it. its charms and from here the whole of southern Puerto Rico will also grow, ”added Irizarry Pabón.

In the evening, the directors of Cultural Development, Tourism Promotion and Economic Development, Ernie Rivera Collazo, Iván “Yuye” Rodríguez i Jean Paul González, Respectively, presented the new concept of the city brand in terms of its scope and impact.

“A city is not only measured by its longitude and latitude, but measured by the heart of its people, aware that the development of a brand, is the basis on which large cities are built. We gave ourselves to the task of researching and designing the combination of key and distinctive elements that will facilitate the recognition and positioning of Ponce, in the minds of our people and their future visitors, “detailed the head of municipal tourism.

“The brand is the combination of the city’s distinctive colors, red and black, the Sun truncated, delicate semicircular, fan-shaped uprights that adorn the space above the doorway to our insigne colonial architecture and Finally, the column, an element taken from the architectural design of our historic Teatre La Perla, this supporting architectural element, is presented in the new icon of our city, expressing the spirit of the “Indestructible ponceño pride,” he added.

For his part, the Director of Economic Development explained that with a massive advertising campaign, they will mark a milestone and will achieve an economic impact.

“This master plan will be integrated into the efforts of the public policy of economic development that we have begun to implement for the City. Our economy was expecting a situation like this, it needed a new business model, more aggressive and dynamic, which will take consider our entrepreneurs, traders and entrepreneurs, to flourish together.The stagnation of years, had to be eradicated and this initiative will position us at the forefront to overcome all the situations we have had to face as a City and Country. Undoubtedly, this new image inserts us in the 21st century, pushing to capitalize in the face of adversity, creating unprecedented new business and marketing opportunities, ”he noted.

In the same way, the director of Cultural Development explained each picture, character or historical moment that was placed by means of a photographic representation in posters that adorn the grate of the place of the Hope.

“Without our iconic figures, telling our story and including the iconic places where everything happened or happens, there would be no treasures we offer from Ponce for the whole world and we proudly promote through our brand. Ponce is an ideal city , since the first ancestral peoples settled on their lands, more than three thousand years before Christ, they were the ones who discovered this little dot on the map, where nature sowed its beauty and emerged the creativity, the dreams and the pride of being from here, feelings that had a free way and bequeathed us the Ponce of today “, related Rivera Collazo.

The new city brand and its logo will be shared with all merchants, so that they adopt it in their promotions.