Popes to introduce beepnets across the country for a limited time

Bobby’s Louisiana Kitchen adds chocolate picnets to its menu across the country to attract customers to its restaurants during the holidays.

This item is part of a broader menu strategy from Fried Chicken Chain, owned by Restaurant Brands International, to continue to use desserts to attract customers. The only permanent dessert on its menu is the cinnamon apple pie, but Poppies also sells short-lived desserts that are sometimes only available regionally.

Starting Monday, Bobies stuffed deep-fried pastries with Hershey’s chocolate are available for a limited time in packages three, six and 12. Sweets is a popular staple in New Orleans where Bobies was founded, although the chain is now headquartered in Miami.

Sami Siddiqui, head of Bobies in the United States, said Bobies tested the new product in October for “particularly strong” reviews from customers in Boston and a few Northeast markets.

But he said it was unlikely to surpass the success of its chicken sandwich, which was added to menus across the country a year ago. Every quarter since Sandwich launched, Bobies has reported double-digit single-store sales growth, even during corona virus outbreaks.

“I was inside [the fast-food industry] For almost a decade now, I do not think I have seen anything like chicken sandwich in any brand, so I do not know whether to set expectations too high, ”Siddiqui said.

Shares of restaurant brands with a market value of $ 27.9 billion have fallen 5% so far this year. Tim Hortons, the company’s portfolio backer, has struggled to bring coffee drinkers back following a corona virus infection.