Yet James Rodriguez is unplayed, while recovering from an injury, his image remains news daily in England. Now, the press highlights the role that the Colombian plays in the growth figures of the Everton and its expansion into Colombia.
(You may be interested: James is still a praise center in England)
As reported by the media ‘Liverpool Echo’, which carries the news of the city’s teams, Everton has had a significant increase in terms of its global expansion, since the arrival of James.
The media reports that with James, the increase in the sale of the club’s merchandise to Colombia increased by 6,000 percent, mainly for shirts.
“According to official retail partner Fanatics, there has been a 3.269% increase in Everton merchandise ordered in the country since 2017, and Mina signed the following year. From James? An increase of almost at 6,000% », informs the environment.
“Everton signed a world megastar when they got James Rodriguez from Real Madrid last summer,” he adds.
(Read more: James Rodriguez, mired in fierce criticism and a bad reputation)
It’s all part of the club’s strategy to expand into the American market, not just Colombia. Everton estimates that the coordinated launch reached 400 million people worldwide.
To announce the signing of James, “Everton converted Times Square, Miami Beach, Albert Dock and Colpatria Tower, The tallest building in Colombia, located in the capital Bogota, all shades of blue when its arrival reached a global audience, “the English media highlights.
Finally, he points out that in any case at the club are surprised by the level of growth that has been in terms of market, with the hiring of the Colombian flyer.
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