Rolls-Royce Ghost
Rolls Royce
Rolls-Royce Motor Cars had its best quarter in its 116-year history, setting a sales record in the first quarter as the world’s richest got the $ 330,000 SUV and other models.
The BMW-owned luxury vehicle company delivered 1,380 cars in the first quarter, 62% more than in the same quarter of 2020 when the pandemic began to affect sales and manufacturing. The quarter set a record for the company, surpassing the previous high in 2019.
The company said demand is especially strong for its Cullinan, its nearly 3-ton SUV that starts at $ 335,000 but typically sells for more than $ 400,000 with options and customizations. Sales are also strong for its new Ghost model, which starts at around $ 332,000 and has an optional LED interior ceiling to simulate a starry sky.
Rolls-Royce’s record-breaking quarter offers the latest sign that the world’s rich, who have added trillions of dollars to their wealth since the start of the pandemic thanks to rising markets, are ready to spend . Other high-end car companies, such as Bentley and Lamborghini, have also seen strong recent sales.
Rolls-Royce said demand remains strong “with order books extending into the second half of 2021.”
“We have responded to recent challenges with our usual audacity, imagination and inventiveness, backed by meticulous planning and a relentless focus on the needs and wants of our customers,” Torsten Muller-Otvos, CEO, said in a statement.