Through its Cultivating Opportunities program, the chain bought in 2020 more than $ 67 million in the various national productive sectors such as agriculture, poultry, livestock and seafood, among others.
The Super Selectes supermarket chain bought $ 10 million last year in products such as chicken and Creole chicken from the local company Carns de El Salvador.
The vice president of Grupo Calleja, Carlos Calleja, paid a visit to this company on Thursday, which provides him with both fresh and frozen chicken in the 103 supermarket branches, under the name Selectos Fresh, a private brand of Super Selectes in the category of perishables.
The business relationship began in June 2014, to supply fresh chicken, which is marketed in 100% of the chain.
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Initially this company supplied Super Selectes with 7 products, all of them fresh, but currently this number has increased to 18 in total, including fresh and frozen, Creole and seasonal chicken (wide breast chicken) for the Christmas season.
Care for the birds was verified. Photo: EDH / Francisco Rubio
In 2015, this supplier was bought for $ 3.8 million, but last year purchases amounted to $ 10 million, with sustained double-digit growth in recent years, which is estimated to be will continue in the same way in 2021. This places the company as number 3 in the national ranking of its category, thus having 30% market share, according to data from Selectes.
“We see an example of innovation, growth, opportunities and when we started, we didn’t imagine everything that could be developed and now these meats have a great acceptance among Selectos customers,” Calleja stressed.
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Carns d’El Salvador works today under controlled environments in facilities where double the number of birds is housed versus the open galleys and all factors such as the waste generated by the animals are taken advantage of.
“Everything is regulated by software where we use the different stages of bird development, the feeding is automatic and the water system is dripping, this generates health in the birds and higher productive yields,” said Aristides Escobar, director of Carns de el Salvador.
The company has achieved a growth of more than 100%, thanks to the guaranteed purchase that makes them Super Select.
For this year the supermarket chain has a trend of 13% growth in purchases for El Salvador Meats.