Selena Gomez launched her own line of cosmetics, Rare Beauty, in September last year.
And on Friday, the 28-year-old singer launched the brand’s highly anticipated Stay Vulnerable collection.
‘IS HERE! And I love how easy these formulas are: now you can put yourself in my NEW @RareBeauty Stay Vulnerable collection, ”wrote Gomez, who celebrated the launch on Instagram.
Stay Vulnerable: Selena Gómez launched on Friday the long-awaited Stay Vulnerable collection by Rare Beauty in Sephora stores
Specifically for the “effortless” collection, Selena created “five flattering tones universally for eyes, cheeks and lips”.
He added that the Stay Vulnerable collection, as well as the rest of the Rare Beauty line, is available exclusively at Sephora stores and on the brand’s official website.
Gomez, who encouraged his 202 million followers to check out the products for themselves, included some promotional images and an impressive selfie.
A golden hour snapshot showed the star of the Wizard of Waverley Place looking into the distances with a wash of peach eye shadow on the lids.
Special formula: ‘IT’S HERE! And I love how easy these formulas are: now you can put in my NEW collection @RareBeauty Stay Vulnerable “, wrote Gómez, who celebrated the launch on Instagram
The best commercial: Gomez, who encouraged his 202 million followers to check out the products for themselves, included some promotional images and a stunning selfie
Creating a monochrome look, Selena applied a generous amount of Stay Vulnerable Fusion Blush to her cheeks and the Stay Vulnerable glossy lip balm to her cape.
She wore her long, dead hair down and gently pulled away from her face to show the shiny golden hoops on her ears.
Sephora, which sells exclusively Rare Beauty, made its own publication to celebrate the launch day of the collection.
And along with her eye-catching copy, the retail giant included an impressive portrait of the Spring Breakers actress applying the glossy lip balm to her lips.
Promotion time: despite the pandemic, Selena conducted countless virtual interviews and promotional videos to add publicity to the collection’s debut
For the photo, Selena remained positioned in front of the vanity and wore a spectacular eyeliner look with a bold neon shadow.
Gomez unveiled the Stay Vulnerable collection on Tuesday, where she revealed that she had been testing the collection on her own for months.
“I’ve been wearing this for a long time and I can’t wait to finally try it,” the star was saying at the time.
Surprise! Gomez unveiled the Stay Vulnerable collection on Tuesday, where he revealed he had been testing the collection for months.
Proving it: “I’ve been wearing this for a long time and I can’t wait to finally try it,” the star said at the time.
Despite the pandemic, Selena conducted a myriad of virtual interviews and promotional videos to add publicity to the collection’s debut.
Calling her makeup artist Hung Vanngo, Selena appeared on webcam with a bold red lip and flawless skin.
Prior to the release of Rare Beauty in September, Gomez ran on the inclusive brand based on natural beauty and the message behind it.
Beauty with a purpose: before the launch of Rare Beauty in September, Gómez exploded on the inclusive brand and based on natural beauty and the message behind it; Selena portrayed in December
“I am very excited to launch beauty products that not only feel great, but also celebrate what makes each of us rare,” the star began in a statement.
“These products are not about being someone else, but about being who you are, whether it’s a face full of bold makeup or just no makeup at all.
“Makeup is something to enjoy, it’s not something you need. I want everyone to feel beautiful exactly as they are,” he concluded.