Sonia Valentí does not see any immediate changes in Wapa’s programming

The first project on the desk of Sonia Valentí as the new production director of Wapa is to bring to the screen an innovative edition of the Miss Universe Puerto Rico pageant, the franchise belongs to the chain.

Along with the development of this montage, the producer will listen to their peers how to enhance the content that is currently on the screen and create others aimed at maintaining the adult audience that sees them, as well as attracting the group of viewers younger.

“Really our work has always been focused on trying to maintain quality and also on developing opportunities. How can we somehow reinforce and strengthen what we have on screen, because at the moment we are the number one channel and that’s why people see it, “said the actress, director and producer. “What I want to do is look for what we can strengthen from what we have and what other areas of opportunity we can develop. The mission is this, and in other things that we will be doing, I will be able to analyze the new texts, see what he submits, to see what development opportunity has and what not, because here is a great mission, because we can try to push new projects with young people and with new visions. And this not to change what exists, but to add “, he argued.

Valentí has ​​no intention of making immediate changes to the Channel 4 schedule. “I don’t think there will be any changes right away,” he said.

The challenge is in how to get young people to watch TV and how to get older people to participate in network programming, because both are going to grow and have to grow and I think they will grow simultaneously. If we get this to happen, because there is life in both media, if not some media will be gaining ground on the other. “

–Sonia Valentí, production director of Wapa

The television executive understands that the profile of the Wapa TV viewer is the representation of the “people”.

“The Wapa viewer is a mostly adult person. It would surprise you how many women you see, for example, ‘Warriors’; ‘Stick (at noon)’ is a program basically seen by women, so that the profile is people, it’s our country, it’s what we see, ”he described who was appointed to the post at the same time as Frank Dobek as chief operating officer.

Its commitment to attracting the attention of the audience that prefers the entertainment offered by the platforms of streaming is to maintain the standards of quality and immediacy that govern them.

“The thing is that now we have a full basket of possibilities to see and choose what we want to see, that’s why quality is important, that’s why the news we presented, the moment, because we as a channel we are with the people at the moment, and that immediacy is what keeps the TV star tied to Wapa in some way. “

For the pageant Miss Universe Puerto Rico will have to manage the few financial resources that can be allocated to the project due to the effect that the pandemic has had on productions.

The date of the event is still unknown, nor is it known if it will be able to have an audience present.

“There are complications, but we’re going to get a good show, of that, I’m sure,” he assured.