If you’ve been enduring getting a Sonos speaker because they’re too expensive, some bad news: they’re about to become more expensive. As of September 12, Sonos will raise the prices of almost all of its products.
Technically, this doesn’t come out of nowhere. During last month’s earnings call, Sonos chief financial officer Brittany Bagley confirmed there was a rise in prices on the cards.
“We always evaluate our prices based not just on cost, but on where we stand from the supply perspective and what the demand is,” Bagley said. on the call. “And when we look at all of these factors, we’ll raise some prices before next year.”
This seems to indicate that global chip shortages and supply chain problems have finally reached Sonos. In a statement sent to Gizmodo, a Sonos spokesman confirmed that “marketing dynamics, including demand costs, supply chain and components and the competitive landscape,” took the decision into account.
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Not all Sonos speakers will see a price rise. The Sonos Move, Port and Boost will remain at their current prices, just as they will Sonos Ikea Symphony speakers. The newly launched Sonos Roam will experience the smallest increase, a $ 10 jump from $ 169 to $ 179. Both Sonos One and One SL will cost $ 20 more at $ 219 and $ 199, respectively. The Sonos Five, Sub and Amp will cost $ 50 more each. That makes the new prices $ 549 for the five, $ 749 for the subordinate, and $ 699 for the broad. The biggest walk, however, is for the Sonos Arc. The Dolby Atmos sound bar will now cost a whopping $ 100 more at $ 899.
Some of these price hikes are relatively smaller, while others are a little harder to swallow. Most notable is the prices of Sonos home theater speakers it seems to have been the most affected. Which makes sense: More people have invested in home theater equipment thanks to the pandemic. However, home theater setups have always been expensive and making them even more expensive is a hard pill to swallow. This is especially true if you consider that Dolby Atmos, the big selling point of Sonos Arc, is added to a growing number of affordable sound bars.
While Sonos had said its prices would rise, there is a two-day deadline left for anyone who has thought about a new Sonos speaker. Sonos didn’t say what time the change would take place on Sept. 12, so if you’re going to go shopping before the hike, we recommend that you make sure to do so by Saturday evening.