Three of the driving clubs of the Superliga Real Madrid, Real Madrid, Barcelona and Juventus of Turin are planning a new offensive against UEFA and have hired for this in the public affairs consultancy Flint, Post this Friday “Spiegel“.
The aim is to gain the support of associations, European politicians and journalists, says the weekly, which has had access to the document presented by the consultant to the clubs and entitled “Paving the way for the Superleague, strategies for to reconstruction, restart and triumph “.
In the text, Flint promises to launch a “bulletproof” campaign against attacks by detractors of the Superliga and advises its clients to give up an action like the one in the spring again to move the project forward.
The plan of the consultancy, based in Brussels and London, is to discredit the UEFA as custodian of European competitions, the weekly notes.
Thus, one of the main messages is that “European football needs a new business model and that we must end the abusive monopoly of the UEFA“.
To do this, the consultant recommends the clubs of the Superliga to events and briefings with selected politicians, EU officials and journalists that Flint has put together on a list.
It’s about conveying to VIPs the feeling of “privileged access” to the Super League, “Spiegel” adds.