Evermore, a fantastic theme park in Pleasant Grove Utah, is suing Taylor Swift for trademark infringement for her latest self-titled album. According to court documents seen by Pitchfork, the lawsuit claims millions of additional damages, in addition to all legal fees, and alleges that the publication of Swift’s record has led to guests and negatively affected the park’s search on Google. Plaintiffs also allege that Swift’s release violates the park’s merchandise designs and disc covers for its original soundtracks.
The lawsuit was filed Feb. 2 in a U.S. district court in Utah. He claims that after the announcement of foreverThe release (which took place on December 10, 2020), guests began to wonder “whether the Evermore Album was the result of a collaboration between Evermore and Taylor Swift or something else. relationship, ”as the park’s human resources director told the court. The lawsuit also includes photographs of park goods, the trademark of which was allegedly infringed by Swift.
Swift’s team has denied the allegations in a letter filed in court, referring to the lawsuit as “baseless.” “Simply put, Swift Parties has not infringed your customer’s trademark,” the letter states. “It’s inconceivable that there’s a likelihood of confusion between your client’s theme park and related products and Ms. Swift’s music and related products.” The letter also notes that selling Evermore Park items such as “small dragon eggs, guild patches and a small dragon mount” are not similar to the products sold on Swift’s website. The artist’s team rejected Evermore Park’s demand that it “stop and stop doing so [the] use of the trademark ALWAYS “.
In a statement to Pitchfork, a Swift spokesman added: