In contrast to the chaotic outside world, consumers are increasingly looking for valuable moments to relax body and mind. At home, the bathroom is often the best place to find those moments of stillness thanks to the power of water, an element that cleanses, invigorates and calms. An `elixir of life itself ‘, as Grohe describes it, a firm that has transformed this home stay into an oasis for a decade through its Spa line. This Thursday, to celebrate the launch of the Grohe X platform, the German manufacturer has advanced some sketches of its latest developments from the hand of Karl Lennon, director of A&D Accounts at Lixil Emena, Patrick Speck, director of Lixil Global Design.
As Lennon points out, in this year of madness, consumers are committed to creating a space for spiritual retreat within the home. “What we can see is that consumers want to take more care of their health and well-being, so they reflect more on their consumer choices. The bathroom has also taken on a major importance within their living spaces. It has become a refuge for health “.
Also, continues the expert, it has gone from being an enclosed space, functional for hygiene, to an area where you can indulge and indulge in their daily rituals. “It’s a place in the house where we can give ourselves time for ourselves, be calm. This has changed the products we have to offer a little bit. For example, showers that allow us to relax before we go. we go to bed or energize ourselves before we go to work. ”
Grohe Spa is ideal for these functionalities, a line that has been on the market for 10 years and has been developed today as a premium offer that promotes well-being through water. “I think this range allows us to respond to the trend of health and well-being, which tells us that the need for well-being must go beyond all the senses. So when we designed a bathroom, we consider every detail that is included in the space, and we also have a coordinated design solution. This means that all design solutions for the bathroom come from a single source so that there is consistency. “, Speck points out.
The designer places special emphasis on the concept of going beyond the five senses. “It’s very difficult to dissociate emotion and design. We need to experiment, and design is done in the end based on what activates our senses. For example, everyone focuses on emotions, on what we see, on what we touch, on what we can savor, but when we evolve or grow as a person we sometimes forget to feel with all five senses. I think the new experiences our brand offers allow consumers to return to all that sensory aspect. ” I that is why in the innovations of the Spa range they try “Integrating a Holistic Experience for Consumers.”
In the view of the director of Lixil Global Design is a factor that differentiates the brand, especially since the range has ceased to focus on a single product to create a whole. “This is the future”, He insists.
Of this line stands out the new faucet Grohe Allure, an accessory that pordujeron for the first time 15 years ago, and was a milestone for the design inside the company. “It was a very clean design, and I think to re-create something that has such a powerful presence we have to do it very carefully, to ensure that we are maintaining its base, but at the same time we have to keep modifying to adapt. to the needs of consumers and producers “.
Then, Speck explains, they have managed to offer a new line, with new proportions. “The result is a more striking product, and users really like it. It has super clean surfaces, clear quality manufacturing and all of that makes you think a little bit about the quality manual work that is done in Germany.” In addition, they have extended the range. “Since we try to make holistic experiences for bathrooms, we want them to be combined with different accessory lines. So, it’s not just the products, but the colors, the ceramics, etc.”
As for the future, the expert may not make much progress, but it should be noted that the main thing will remain the holistic aspect. “We want to have minimalist solutions for bathrooms. From the design team we are working hard to continue to expand the line.”