Americans love The Cheesecake Factory.
The restaurant known for its massive 21-page menu and dozens of dessert options is ranked as one of the best casual restaurants in the United States by the commercial publication Nation’s Restaurant News.
The company recorded positive growth in in-store sales in 21 of the 24 quarters prior to Covid-19 in March 2020. But the popular restaurant among everyone, from NBA stars to cake fans of cheese, has fallen in difficult times as the coronavirus pandemic has wreaked havoc on the catering industry.
In February, Cheesecake Factory announced fourth-quarter sales of $ 554 million, down 20% from the previous year. Sales at the same stores fell 19.5% during the same period.
So, after more than 40 years in business, will the Cheesecake Factory be able to regain its momentum and will the chain’s delivery and delivery service be enough to offset the decline in the catering experience? Watch the video above for more information.