Apple reduces orders for all iPhones by about 20% compared to its plans in December, with the iPhone 12 mini the most reduction, according to Nikkei Asia. In line with previous reports, the publication claims that demand for the iPhone 12 mini has been “much lower than Apple initially expected.”
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The report states that Apple initially aimed to secure components of up to 96 million iPhones during the first half of 2021, including the full range of iPhone 12 and earlier models such as the iPhone 11 and iPhone SE, but the company appears to be now geared towards production of around 75 million units during this period. This is still slightly higher than iPhone shipments in the same period last year, the report adds.
Demand for the iPhone 12 has been so low that even Apple has asked some vendors to temporarily stop building specific components for the 5.4-inch device, according to Nikkei Asia. Some of the components and parts of the iPhone 12 mini have been reassigned to the iPhone 12 Pro and iPhone 12 Pro Max, a source reported in the post.
Apple is expected to continue to experience healthy demand for its three high-end iPhone 12 models, with strong device sales contributing to Apple’s record revenue of $ 111.4 billion in the December quarter.
While demand for the iPhone 12 mini may be lower than Apple initially expected, the company is expected to launch the so-called iPhone 13 mini this year.