The “Granfluencers” are amazing Mountain Dew with Flamin ‘Hot flavor

Set trap.

Set trap.
photo: MTN DEW

Long before Mountain Dew: I’m sorry, sigh, MTN DEW: positioned as the cooling gas for impure flavor combinations, cola theft, nasty brand campaigns, i comparisons of reductive socioeconomic classes, was simply another fizzy drink prepared by the people who were looking for it something to mix with your hooch tubbut that happened 81 years ago. Many things have changed since then. Of course, we would never subscribe to the reactionary, simplistic mindset of the “good morning,” but again:

We welcome you to MTN DEW FLAMIN ‘HOT in the national speech. “The 81-year-old beverage brand is no stranger to exceeding the limits of flavor and FLAMIN ‘HOT is no exception.” the official PepsiCo press release is read, explaining that its new limited edition soft drink flavor will combine “sweet and citrus DEW with a new spicy goodness”. His phrasing, not ours.

To help make his hawk “We’re old but we still know what” Fuccboi “means!” angle, mountain dew MTN DEW also hired old “granfluencers,” included Baddie Winkle i Granny Coy Bundy to promote the limited edition carbonated diarrhea formula. Winkle, of our research, was about 12 years old when Mountain Dew first hit store shelves. Apparently, Mrs. Bundy is only 47 years old, which makes us feel a lot of emotions when it comes to issues of age, the culture of influence of social media, consumerism, none of which is especially healthy or enjoyable.

Just like we imagine MTN DEW FLAMIN ‘HOT will be when it does is available for limited time through the “virtual shelves of the DEW store” from August 31.

Surely we are not surprised to see another junk food mix consciously designed to look like a brainstorming session with freshmen in college, but the choice in the public relations angle is certainly a kind of examination. the a little more, if only to appease our morbid curiosity as to the strange alliance of influential garbage drink of industry and the elderly.

Of course, these women have more power to get these membership agreements, but there is still something vaguely weird and lynching throughout the campaign that makes them a little skeptical of the effort … or at least it makes us wonder what kind of decisions we will make in our own twilight years.

Speaking of which, you should keep an eye out Some kind of sky, by the way.

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