The inability of Intel CEO Derides Company to “deliver better products” than Apple’s M1 chip

Intel CEO Pat Gelsinger has said the company must “deliver better products” than Apple, which he described as a “life business” and that Intel’s best days are “ahead” (via of Oregon).

Speaking yesterday at an intellectual meeting at Intel’s hands, Gelsinger ironically hinted that Apple is just a “life business,” so Intel needs to be able to outdo its technology:

“We need to deliver better products to the PC ecosystem than anything possible for a business living in Cupertino. We need to be so good in the future.”

Apple’s doubt comes after the release of Apple Silicon last year, which has begun to displace Intel chips within Mac computers. The M1 chip, Apple’s first custom silicon processor for Mac, has far surpassed the capabilities of Intel’s equivalent offerings, with markedly better performance and power consumption.

Gelsinger will replace Bob Swan as CEO of Intel, who already spent 30 years at the company before leaving in 2009. He was the company’s first chief technology officer before becoming CEO of VMware. Speaking to employees, Gelsinger insisted Intel has its best days “ahead.”

He joins the company in a time of crisis as he has multiple threats. With Apple’s main customer leaving Intel to get its own custom silicon, and Microsoft hoping to follow suit in the near future, Intel has struggled to deliver technological innovations. This is after the company has repeatedly reported delays with its latest processors, while its main competitor, AMD, has proceeded to capture valuable market share.

In December, a major hedge fund with a $ 1 billion stake in Intel, Third Point, released a letter urging Intel to take “immediate action” and shake up its business model to combat growing threats to company. The arrival of Gelsinger will somehow help calm shareholders, but the company has some way to regain its footing.

Gelsinger begins serving as CEO next month, after being sidelined from his current job with a package that was allegedly worth $ 116 million.