Can you ever imagine what your great-grandparents would say if they could see an Apple Watch Series 7, which Apple announced today?
It’s hard to know. They probably died a long time ago. But they were probably surprised.
First, they would be surprised that watches that wore wristbands and had become so fashionable at the end of their lives were everywhere. Second, they would like to know everything about digital screens, even if it was allowed under traditional religious law. Third, they would probably have a long, confusing conversation about the nature and meaning of the Internet. Was it all really a complex tube system?
Then you may need to slowly explain the concept of physical fitness. To the extent that such a thing existed for them, it would have come in the form of going up and down stairs in the house, trying to sell root vegetables. You can gently point out that the Apple Watch Series 7 could calculate with unprecedented accuracy how many steps they had taken and at what elevation. And then you would add that this capability had the potential to help them intelligently manage and upgrade their rutabaga sales.
Above all, they would probably be baffled that such an amazing device would be improved and re-launched every year. (They may be disappointed that you don’t keep older watches as makeshift turnstiles for traumatic finger injuries so common among garment workers.) You might even wonder if it was necessary. The 6 Series was such an amazing device. I could do these miracles! And the rubles are so tight …
“Papa,” you might say in response. “The new Apple Watch Series 7 represents a serious upgrade over the already fantastic Apple Watch Series 6. Let me tell you how.”
And the father would look amazed.
“First, the watch has been redesigned with a flatter screen and flatter edges to look more like Apple’s signature line and Apple’s iPhone, adding more consistency to the brand’s already sophisticated visual identity.” .
And the father would nod.
“Secondly, the screen is bigger. That bigger screen, combined with a thinner bezel – do you know all about the bezels in Uncle’s store? – It will allow even more pixels, and I will explain what a pixel is later, which will be displayed at the same time. This means that the images you see on the watch will look better. The larger retina display is 20% more screen area than the 6 series, which means that for the first time on an Apple Watch there is room to type a keyboard. Being able to write to reply to a text message is one of the features that many watch users desperately wanted. “
And the father would make a small noise of gratitude.
“And there are more colors.”
Then Dad would look at you with something close to understanding. “Yes,” he said. “If you make me any of these watches, I’m sure I can sell them. But how much should I sell them for? 5 cents? I’m thinking at most 8 cents.
And you would respond by showing him this useful graph.