The Apple Watch has seen steady growth from Apple in recent years, which the company wants to grow even more.
On Tuesday, at its annual product event, Apple unveiled new versions of the Apple Watch (called the Apple Watch Series 7) with slightly larger screens. The new watches, which come in two sizes, are about the same size as last year’s models, but their screens have been extended to the edges of the glass to make the display areas a 20 per cent. one hundred larger. They also have a new design to make them more durable and with stronger dust resistance.
The company left device prices unchanged from last year’s models, at an initial cost of $ 400.
While Apple Watch is one of the company’s smaller product segments, it would be an independent business for other companies. Apple’s so-called portable business, which also includes its AirPods wireless headphones, grew 28% to $ 37.5 billion in the year ending June 30 in the same period last year.
Apple Watch is the number 1 smartwatch, with 36% of the global market, according to Canalys, a research company. Apple has consistently stressed the health benefits of the watch, including the ability to measure blood oxygen saturation.
This year, Apple has announced some new features in its Fitness Plus subscription, a digital fitness service with workouts. The company said it introduced five-minute workouts, winter sports and Pilates workouts and a group option that allows up to 32 people to exercise and interact simultaneously.
A “time to walk” mode was also created that makes people outdoors listen to Camila Cabello, Dolly Parton and others. Apple said it would roll out Fitness Plus, which costs $ 10 a month, to an additional 15 countries this fall.
To compete with the Apple Watch, Google acquired clothing company Fitbit this year for $ 2.1 billion. Last year, Amazon introduced Halo, a fitness band that tracks movements and uses a microphone to detect people’s moods.
Jack Nicas i Kellen Browning has provided reports.