According to an updated blog post, in its ongoing dispute with Apple over transparency of app tracking, Facebook has announced that it will encourage users to allow tracking with “additional context” on a dedicated screen.
IOS 14’s application tracking transparency feature will require developers to receive a user’s consent to track their activity across apps and websites and access the user’s random ad identifier. device. Users will receive a request with options to “Allow tracking” or “Ask the app not to track” when they open apps, such as Facebook, that they want to track their activity.
If a user selects “Ask the app not to track,” Apple will block the app developer from accessing the user’s ad ID. The developer must also respect the user’s tracking preferences in general, meaning that they cannot use other methods to track the user or that their app may be removed from the App Store.
After a series of heavy public attacks on Apple in recent months, which in part alleged that transparency of app tracking would hurt small businesses, now Facebook seems to have changed its approach and will now encourage users to “allow tracking”.
As we shared in December, we disagree with Apple’s approach, but we will show your warning to ensure the stability of the companies and people who use our services. Apple’s new notice suggests there is a trade-off between personalized advertising and privacy; when in fact, we can provide and provide both. Apple’s application also provides no context for the benefits of personalized ads.
Facebook will show users a screen in their app, before showing Apple’s application tracking transparency request, which provides information about how the company uses personalized ads, which it says “supports small businesses. and keeps apps free “. The company has warned that users who reject tracking “will still see ads, but will be less relevant.”
The agreement with these requests does not imply that Facebook collects new types of data. It just means we can continue to offer people better experiences. We believe people deserve additional context and Apple has said it is allowed to provide education.
It is now believed that Facebook is preparing a lawsuit against Apple for the transparency of application tracking transparency, among other allegations, which the company says is anti-competitive.