The reason why the Blue Cross wants to change its brand

Joma will go down in history as the sports brand he wore to Blue Cross at the time the cement set broke the bad luck of titles in the MX League after 23 years. After two summers of wearing La Màquina Cementera, the Spanish brand saw immediate pay for attending the coronation of one of its teams.

But Blue Cross was not the only ‘Joma team’ to climb to the top of the podium. the Villarreal, Of the First Division of Spain, and who also wears the logo of the mark to the right side of the chest, crowned champion in the Europa League after beating last May in the Manchester United from the penalty shootout.

However, not everything that shines is gold for the Iberians: despite the sporting successes of their ‘customers’, since the Blue Cross are not happy with the fact for Joma. According to information from reporter Carlos Córdova, the directive headed by Alvaro Davila would be by the work to change of sponsor for the next match.

Adidas and Charly after the Blue Cross brand

Adidas and Charly after the Blue Cross brand (Special)

The main reason, they allege from the club, is that Joma has not been able to exploit the success that represented the title obtained in the guardians 2021, And has greatly disappointed that in many of the official stores can not be found beach and equipment on sale for lack of stock.

As long as this information is available, this would happen because the stock they handle is limited and does not allow for greater distribution. Faced with this situation, Adidas i Charly they would be at the ‘pole’ to dress the cementers in the upcoming tournaments; however, the Blue Cross contract with Joma is dated until 2024, so that, in the event of termination of the contract between the parties, the Spanish mark would have to be compensated.

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