Consumer interest in everything to do with well-being is widespread and growing, according to a McKinsey & Company survey, where 79% of respondents said they believe that well-being is important and 42 It placed it between his main priorities. Thus, as the consultant notes, the welfare market is not only in good health but is also booming.
The survey, conducted among 7,500 consumers in six countries, shows a change in consumer attitudes and behavior towards well-being. In fact, consumers in all markets analyzed reported a substantial increase in welfare prioritization over the past two to three years.
According to estimates by McKinsey & Company, the global welfare market exceeds $ 1.5 trillion, with annual growth in excess of 5 to 10 percent, while “an increase in both the interest rate of consumers as of purchasing power presents huge opportunities for businesses, particularly as spending on personal well-being recovers after a stagnation or even a fall during the Covid-19 crisis ”.