A small town in California, United States, has begun paying tourists to visit it, with the goal of reviving tourism and local businesses affected by the coronavirus pandemic.
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“He Santa Maria Valley It is less crowded than other destinations in California and offers more for less to budget-conscious travelers during a time of economic recovery, “Jennifer Harrison, the city’s tourism director, who is about 100 miles away, said in a statement Friday. north of Santa Barbara.
Thus, the program “Visit the Santa Maria Valley“It will pay tourists $ 100 if they stay a minimum of two nights in one of the hotels in the area.
Instead of being a payment in cash or through a bank account, local authorities deliver a voucher equivalent to this amount that can be used in any of the wineries, breweries or restaurants in the city until March 31.
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With this initiative, Harrison explained that the local City Council aims to help local businesses, while tourists enjoy a “safe and memorable” experience in the Santa Maria Valley.
The Central California region of California has 13 beaches and 34 wine tasting rooms, all 30 minutes by car from the town, according to the website of the Santa Maria Valley, which lists different activities, including hiking, golf, art exploration and bird watching, among others.
“Our wine tasting rooms, outdoor spaces, restaurants and hotels have worked together to develop health and safety protocols so that visitors can experience the charm of the area safely,” Harrison insisted. asked about the risks of traveling during the pandemic.
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In this regard, he explained that the low density of the city makes it easier to meet the guidelines of social distancing recommended by the Centers for Disease Control and Prevention (CDC).
In addition, this town generally attracts visitors who travel by car, rather than plane, for its remote location.
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