A new unique #AppleEvent “Hashflag” has appeared on Twitter for Apple’s fully digital “California Streaming” event next week to increase visibility and maximize social media advertising.

twitter hashflag apple event
The custom Twitter tag includes a multicolored Apple logo and is posted from 1:00 pm Pacific time.

Apple has used the little icons next to the hashtags on Twitter for all of its previous events since late last year. The first use of the company’s hashflag was for the September 2020 event, when it announced the iPad Air and Apple Watch.

Twitter allows brands to add custom emojis alongside tags as a marketing strategy. According to Agency Creative, each can cost more than a million dollars and is commonly used for big events like the Super Bowl or the holidays.

Apple’s event will take place on Tuesday, September 14, where it is expected to announce the new range of iPhone 13 alongside the Apple Watch Series 7.

Outstanding stories

Apple’s September 14 events page includes the AR logo on the iPhone

Apple has announced this morning an all-digital event to be held on Tuesday, September 14, and if you see the event website on an iPhone, you can tap the logo to open Apple’s Safari AR viewer and see all three -dimensional logo moves in real time to the real world. Just open the event site on an ‌iPhone‌ or iPad and tap the logo on the right to open the AR version. The …

DigiTimes: Apple is planning several Apple events for September

Apple plans to hold multiple product events in September, rather than its strategy last year to split fall product launches into three separate events split between September, October and November, according to sources who spoke with DigiTimes. In a new protected report today, the publication states that Apple “will host a series of product launch conferences in September” …

Twitter Hashflag for Apple’s April 20 event is underway

Following the leak of Siri overnight and the next announcement that Apple will hold a media event on Tuesday, April 20, a new Twitter hashflag has appeared to help provide visibility to the event on the platform. Over the last few events, Apple has used hashflags, which are small icons next to hashtags on Twitter, as a way to market its events. The company first started the …

Gurman: Apple Watch Series 7 will be available in limited quantities at launch

Although the Apple Watch Series 7 is facing production issues, Apple still plans to announce the new smartwatch alongside the iPhone 13 at its regular September event, but the device will be available in limited quantities at the launch, according to Bloomberg journalist Mark Gurman. In the latest issue of his Power On newsletter, Gurman describes three possible outcomes of Apple’s publication …

Rumors of Apple’s events in the fall of 2021: iPhones in September, MacBook Pros in late October and more

Thursday 12 August 2021 13:04 PDT by Sami Fathi

This year, Apple has already launched several new products, including the new iPads, the 24-inch iMac, the new Apple TV and, of course, AirTags. Looking ahead to the coming weeks, Apple’s 2021 product list will grow even more as Apple prepares to unveil the upcoming iPhones, MacBook Pros and more. There has been an avalanche of rumors about the fall season this year and what Apple has planned …

UK Carrier mocks “the next generation” ahead of the launch of the iPhone 13

The British mobile phone operator Sky is today launching the “next generation” launch, in what may be a clue about the seemingly imminent launch of the iPhone 13 line. The company’s website says that “the next generation is about to land” in an “next big announcement” and encourages customers to sign up before Tuesday, Sept. 14 to access a Sky Mobile exclusive offer. The …

When is the iPhone 13 launch date?

As Apple’s usual time period to unveil its new iPhones approaches, there is speculation about when the company may launch the iPhone 13. Now, reports have begun to dwindle when we can see that updated devices emerge. Following a later-than-usual release for the iPhone 12 models last year, Apple is expected to return to its traditional September smartphone by introducing the deadline for …

Apple is starting to highlight app store events in iOS 15

One of the new features of the App Store that is introduced in iOS 15 is something called App Store events, which will allow Apple to highlight timely events within apps and games. Apple is now experimenting with App Store events on iOS 15 devices, and in the App Store Today view on the iPhone, users can now see a warning about a planned TikTok summer camp event which takes place today. The event is also being …

Twitter Super follows a strange system that provides each user with their own purchase in the app

Each Twitter Super Follow subscription is an individual purchase in the app for each account with the feature set up. Screenshot of Jane Manchun Wong showing purchases made from the Twitter app on her App Store page. The unusual system, detected by Jane Manchun Wong, means that for each Super Follow there is an individual purchase in the app specifically for that account. Some observers are …