Of all preservation of privacy Apple’s good products pledged to introduce the iOS 14 update, its so-called “Monitoring transparency”Alerts were probably the most common controversial, causing enough backlash from tech giant Facebook that the feature ended delaying past its original aautumn term.
Now it looks like Apple has waited long enough. A user with beta access to the next shared iOS 14.4 update a screenshot in a MacRumors forum that shows the official NBA app requesting to track your activity through non-NBA apps and websites. In the customizable small print that accompanies these tracking guidelines, the NBA app notes that it will use that data to provide “a better, personalized advertising experience,” whatever it is.
According to MacRumors, it also appears that some people using earlier versions of iOS 14 have also started receiving these alerts in specific apps, albeit “inconsistently.”
To summarize briefly, the idea of the so-called “Marc AppTrackingTransparency”, Or simply ATT, in short, is to give users control over the amount of data that their phone applications can access. It could be said that the juiciest data that users control with the update would be the advertising identifier of their phone or IDFA. We have covered IDFA in depth before, but in a nutshell, it’s a string that identifies your specific phone in all the apps you use. Accessing this particular ID not only allows advertisers to track you from one app to another, but also to tons of others ways too.
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Naturally, most advertisers were a little annoying to the idea that Apple would eliminate the data supply. And the face of this annoying party, ironically, was Facebook. We did it mentioned before that, in addition to Instagram, WhatsApp and its flagship blue app, Facebook also has an external “ad network” that removes consumer phone data through non-Facebook apps to allow users of this app are redirected to multiple Facebook platforms. Loss of access to IDFA, in particular, means that this ad network loses a lot of valuable consumer data, which means that Facebook, in turn, loses advertising dollars that were historically used to target them. .
That said, I think we can all agree that, as far as companies are concerned, Facebook it really isn’t the friendliest player. This is probably why their tactics over the past few months have made it difficult for us to point out that the ATT update can paralyze small businesses that depend on their advertising platform for their day-to-day work. Since August we have seen how this message was published press calls, corporate blog postsand, as of last week, two full-page newspaper ads.
Facebook, on the other hand, is a bit fuzzy how small businesses will be affected (in addition to some vague definition of bad). Now that real details are appearing about what ATT involves, it seems like even Facebook advertisers they are not too worried on the actual impact it is going down the hake.
According to MacRumors, update 14.4 should be released publicly in January or February 2021. It looks like Facebook — and the rest of us — will see these impacts soon enough.