It is rumored that Apple is working on a standalone car, with the internal code name “Project Titan”. According to reports, Apple began work on the project in 2014 and years later, the rumor mill is in full swing speculating when Apple will release its automatic driving technology. Speculation has become so overwhelming that a potential Apple Car’s competitors are already weighing its potential threat to the auto industry in general.
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As reported Reuters today, Volkswagen Group CEO Herbert Diess said he was “not afraid” of an “Apple Car” and that Apple would not be able to surpass the $ 2 trillion auto industry overnight. According to Apple’s typical fashion, the company has not confirmed that it works on a standalone car, but Diess believes the rumors and reports are “logical”. Apple has experience in technology, software and battery design and can easily use all its expertise in these areas to create an automobile, the CEO said.
Similar observations date back to 2006, a year before the launch of the iPhone, when the CEO of Palm, who at the time was a major smartphone maker, stated that Apple would not “just find this out.” on smartphones. In the following years, however, the “iPhone” would captivate the market and eventually bring it to $ 65 billion in revenue for a single quarter.
Volkswagen, based in Germany, is one of the largest car manufacturers in Europe and around the world, giving it a significant dominance over the industry. Diess said he is not worried about Apple entering the market disrupting Volkswagen’s dominance, and said that despite Apple’s experience in all the technology needed to create a car, his company is still “not afraid. “and that Apple” will not be able “to disrupt the market overnight.
Until this year, very little was known about how Apple would build a real autonomous car. Apple uses third-party vendors such as TSMC and Foxconn to build current products such as the iPhone and Mac, but none of its current vendors are fully positioned to build a car. In this regard, Apple is expected to partner with an already well-known and established vehicle manufacturer to fulfill its auto-driving ambitions.
In early January, reports began that Apple was about to sign an agreement with Hyundai, after the vehicle manufacturer issued a statement confirming that it was in talks with the technology giant. The statement was quickly revoked and reworded to exclude mentions of Apple, and it has since been reported that talks between Hyundai and Apple have stalled.
Several sources have suggested different time periods for the launch of the Apple Car, and the first report suggests a release as early as 2024. Bloomberghowever, he believes the car “is not nearly close to the production stage” and that the launch is at least five or seven years away.