Spanish Broadcasting Systems (SBS) today announced the appointment of Waldo Diaz Burgos as the new production and programming manager for Mega TV in Puerto Rico.
Díaz is an executive with more than 19 years of experience in the field of communications in Puerto Rico and the Spanish market in the United States. The new executive of the station will report directly with José Pérez, vice president of programming and production of the channel, and within his functions will be supervised by all the personnel of production and programming of the channel and directors of each department. He will also work hand in hand with Mr. Pérez in strategic planning, concept development and new projects.
Before joining as manager of Mega TV, Diaz captained the production of the program The night is ours, presented by the hosts Sonya Cortés, Melina León, Denise Pérez, Juliana Ortíz and Gricel Mamery. He has also run his communications company WD Group for the past 19 years.
“I am extremely grateful for the opportunity and confidence that SBS and Mega TV have placed in me to direct the channel’s operations in Puerto Rico. This step is a great challenge in my professional career which requires a lot of commitment and responsibility, and above all, demand for a lot of communication between the team of producers and talents of the channel. My career as a relationship and as a producer gives me the opportunity to work hand in hand with people I know on a personal and professional level in the industry and I am willing to give everything so that together we can reach more homes on and off our island. I also thank the confidence of SBS senior executives to achieve the goal of continuing to increase the audience and strengthen the programming of Mega TV, “said Diaz.
“We will work as a team with a lot of effort and dedication to continue strengthening our programming and also to fulfill the mission of bringing a lot of joy and healthy fun to all Puerto Ricans who reside on the island and in the diaspora. Waldo knows Mega TV’s programming very well and we are confident that we will continue to open more workshops and that all viewers will remain faithful to our programming “, commented Sixto Pabón, Vice President of Operations.