His time in Formula 1 officially began in late 2004 when the company acquired the Jaguar team
The Austrian energy drink takes a long and successful journey through Formula 1, as well as in extreme sports.
Sergio Pérez was announced as the new Red Bull Racing driver for the 2021 season, Substituting a Alexander Albon who will be relegated to reserve pilot. The Mexican becomes the twelfth rider to run with the team that has won 4 constructors’ championships in its almost 16 years for the ‘Great Circus’.
The history of the popular energy drink dates back to 1987, When the founders Chaleo Yoovidhya and Dietrich Mateschitz they met in Thailand to launch a new product on the old continent that was initially distributed in Austria.
His time in Formula 1 officially began in late 2004 when the company acquired the Jaguar team to compete in the 2005 season, signing the famous driver David Coulthard and the young Christian Klien. In addition, the Scuderia Toro Rosso (now AlphaTauri) was created in 2006 as a subsidiary team.
However, the most notable years were with the rise of Sebastian Vettel, from Toro Rosso, who won 4 World Championships for drivers and 4 for constructors with Mark Webber between 2010 and 2013. The following years have been restructuring, from Renault engines to Honda and the many changes of drivers including Daniel Ricciardo, Daniil Kvyat, Max Verstappen (current partner of Checo Perez), Pierre Gasly and Alexander Albon.
Out of paddock, the brand has positioned itself as one of the leading sponsors of extreme sports internationally. The company has the Red Bull Junior Team program where they develop the careers of young drivers who venture into the world of motorsport in different categories.
They also have the international Red Bull Air Race World Championship aeronautics competition on aerobatic aircraft. Another popular event was Red Bull X-Fighters, an international freestyle motocross tournament during 2001 and 2017.
In 2012 they were again internationally with the launch of the Red Bull Stratos space mission. Parachutist Felix Baumgartner jumped from the stratosphere to an altitude of almost 39,000 meters, breaking the sound barrier and reaching the world record for the highest altitude jump in history.
In the world of football they own clubs in New York, Salzburg, Leipzig and Brazil, and even ice hockey teams in Salzburg and Munich.