Amid all the commotion generated by the WhatsApp announcement in early January about the adjustments to its privacy policies, the company decided to pull out a section explaining in detail what will change in the coming months.
(You may be interested: WhatsApp reversal: policy change will not be on February 8)
Initially, the platform had planned for the update to take effect on February 8, but decided to move the date to within three months so that people could read the changes more calmly.
For this reason, the company decided to specify what the new features are for companies and how this will impact privacy policies.
First, WhatsApp clarified again that the changes “do not affect personal messages” and that these will continue with end-to-end encryption, which means that only users have access to them.
(Also: What does changing WhatsApp’s privacy policies entail?)
“The changes are related to the optional features for WhatsApp companies and provide greater transparency as to how we collect and use data,” the app said.
WhatsApp clarified that the changes “do not affect personal messages.”
What changes
The company that belongs to Facebook has noted that currently 175 million people communicate daily with company or business accounts, so these changes are aimed at the new functions that will have businesses within WhatsApp.
In this, the app points out, it will simplify the way in which users can make contact with companies.
(We recommend you read: India asks WhatsApp to withdraw new privacy policy)
“In order to respond to their customers, some companies need secure web hosting services that Facebook plans to offer. When a company uses this service, we will clearly indicate this in the chat so you can decide whether to chat with it or not.” , you need.
Likewise, the platform mentions the link that such data will have between other Facebook and WhatsApp companies.
“People often discover companies on Facebook or Instagram from ads that include a button that you can click to send them a message via WhatsApp. As with other ads on Facebook, if you choose to click on them, this information could be used to personalize the ads you see on Facebook, ”the platform points out.
(Also: What is DuckDuckGo, the search engine that profiles itself as a rival to Google?)
Finally, WhatsApp indicates what the shopping experience will be like within the app, in conjunction with stores that are already on Facebook and Instagram.
“Some companies with stores on Facebook or Instagram may also have the store on their WhatsApp company profile. This allows you to view a company’s products on Facebook and Instagram and shop directly on WhatsApp. If you choose to interact with the shops, we will inform you on WhatsApp how your data is shared with Facebook“, Points out the company.
If you are interested in knowing in detail the changes that the policies will have enter here.
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