Taco Bell is appealing to tac fans everywhere trying to new subscription service called Taco Lover’s Pass. But how much do you have to love tacos to make it worthwhile? Unlike other fast food loyalty programs offering occasional gifts, this would be the first prepaid subscription service of this kind for fast food, and you need to eat a lot of tacos to make it worthwhile. Here’s a look at how it works.
What is the Taco Lover’s Pass?
This is a monthly taco subscription that runs through the Taco Bell app. At the moment, it is only being tested in Arizona, but if successful, the subscription could be rolled out across the country. The price of a subscription, which ranges from $ 5 to $ 10 a month, is also being tested. The rate entitles you to one free taco each day, from a menu that includes the following tacos: Crispy Taco, Supreme Crispy Taco, Soft Taco, Supreme Taco, Doritos Locos Tacos, Doritos Locos Tacos Supreme and Spicy Potato Soft Taco.
Is the subscription worth it?
Only if you go to Taco Bell a lot —Since this is a “one per day” deal, you should eat at the Taco Bell every day to get the maximum value from the subscription. Also, most people eat more than one taco on a given visit (roughly between 2 and 4 tacos), so you’ll probably spend extra money on each meal. And, in fact, this is the point of these application-based promotions: Says the company that users enrolled in their loyalty program spend 35% more compared before joining.
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That said, tacos range from $ 1.89 to $ 2.39, so they would basically count as a discount on every meal, whatever the total cost. In the end, he would you should eat Taco Bell six times (or more) every month you have the subscription to get a certain value. In this case, you may want to do this only if you do now order Taco Bell through the app ten times or more each month. Either way, the more visits you make for this free taco, the better the offer: if you ate a free taco every day (okay, you can’t judge here) without buying any extra items save up to $ 71.10.