Amazon has made it for you
Amazon
Amazon is launching a new service that allows users to create custom t-shirts tailored to their size.
The service, called Made for You, creates a custom t-shirt for shoppers based on their measurements. Buyers can customize a t-shirt based on the type of fabric, color, length, fit, neckline and sleeve length. The custom t-shirt costs $ 25 and the service is available to anyone in the United States
Users must provide Amazon with their height, weight, body style, and two photos of their own, which are taken using the Amazon app. From there, Amazon creates a “virtual double body” modeled by the user to create a custom fit and visualize the look of the clothes on their body.
Amazon says it automatically deletes any photo taken in the app after creating a dual-user virtual body. Users can delete the size information at any time.
Over time, Amazon said it hopes to expand the service to include more styles based on user feedback. Also, while customers can only choose between two body style options at launch: female and male, Amazon said it plans to add more options as it gathers additional data.
Amazon has made it for you
Amazon
The service adds to Amazon’s growing ambitions in the fashion space. The company launched luxury stores for designer fashion brands in September and offers a wide range of private label fashion brands instead. Both the Luxury Stores service and Made for You use 3D body modeling technology, which Amazon bet heavily on when it acquired Body Labs to launch 3D images.
Amazon has also experienced personalized shopping experiences in recent years, taking on Stitch Fix closet subscription services. This includes Prime Wardrobe, a service that allows Prime members to try on clothes before buying it, and the recently abandoned Echo Look, a device that gave fashion recommendations.