People streamed music from their game consoles 55% more this year compared to last year, Spotify told CNN Business.
“This year was different [any] before and when people began to distance themselves socially, users were looking for ways to stay connected virtually, “said Shanon Cook, head of Spotify’s global culture and trends.” The game seemed to be something that provided that sense of connectivity, while spending time at home. “
It’s hardly a surprise that the broadcast continues, but Spotify told CNN Business that there were some unexpected trends this year.
Players tuned in earlier. Music streamed on game consoles between 6 a.m. and 9 a.m. increased 47% from last year. Your favorite genre? Especially rap and trap music. Top songs heard on game consoles included “The Box” by Roddy Ricch, “Blueberry Faygo” by Lil Mosey, “goosebumps” by rapper Travis Scott, “ROCKSTAR” by DaBaby feat. Roddy Ricch and Trevor Daniel’s “Falling.”
2020 was also a great year for virtual artists, musicians represented by fictional characters, such as the band Gorillaz. Japanese virtual singer Hatsune Miku saw broadcasts increase by 136% this year.
Riot said his invention of K / DA has helped him reach a wider audience beyond League players and interest more people in the content of the game, he told CNN Business in a statement.
Cook said play and music go hand in hand, as players tend to listen while they play.
Spotify continues to study partnerships with gaming companies. Most recently, Spotify partnered with League of Legends and continues to work with Microsoft and Sony on the Xbox and PlayStation platforms.
As gaming console streams have increased, Spotify has added it to its selected playlists, “thinking about how and what people want to hear while playing,” Cook said.