Apple tech giant (AAPL) – Get the report on Wednesday reported $ 1.8 billion in App Store sales for the recently ended holiday season, with New Year’s Day accounting for 30% of spending.
IOS App Store users spent more than $ 540 million on digital goods and services on New Year’s Day alone, the company said.
Spending on game apps like “Roblox” and “Among Us” contributed to record sales for the week from Christmas Eve to New Year’s Eve.
Apple Books registered more than 90 million monthly active users, the company said in a blog post.
Apple did not share subscriber numbers for Apple TV, Apple Music and Apple Fitness +.
“Now more than ever, customers around the world have found inspiration and value in the breadth and quality of Apple’s services,” said Eddy Cue, senior vice president of Internet software and services in Cupertino, California. technology giant. statement.
On Jan. 5, Credit Suisse analyst Matthew Cabral raised its target to list Apple shares to $ 120, from $ 106, asserting its neutral rating, led by demand for iPhones and other products.
Last month, the Apple App Store and the Alphabet (GOOGL) – Get the report Google Play together saw spending rise 34.5% on Christmas Day, to $ 407.6 million, up from $ 303 million in the previous period, the Sensor Tower blog reported.
Shares of Apple recently traded at $ 129.60, 1.1% drop. By 2020, 81% had skyrocketed amid strong demand during the covid pandemic.