AT&T has said it will hold exclusive talks to sell DirecTV’s stake in TPG

Inside an AT&T Inc. store  Shares jump more in eight years

Photographer: Patrick T. Fallon / Bloomberg

AT&T Inc. holds exclusive talks to sell significant stake in DirecTV to private equity firm TPG, the latest stage in a months-long effort to unload at least some of the difficult pay-TV business, according to someone familiar with the matter .

A potential deal is within weeks, and talks could still disintegrate, said the person, who asked not to be identified because the deliberations are private. The agreement being discussed is highly structured and would include preferred shares, depending on the person.

It is unclear what valuation would be assigned to DirecTV, but previous discussions have focused on approximately $ 15 billion – a fraction of the $ 48.5 billion that AT&T agreed to pay in 2014. The price including debt at the time was of $ 67.1 billion. Since then, the business has bled customers, hard hit by the cord cut that has shaken the pay-TV industry.

Representatives from AT&T and TPG declined to comment.

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