It may not have seemed likely at the beginning of the pandemic, but the 55th Sunday of the Super Bowl has come again. Every year advertisers make every stop to entertain the crowd of 100 million viewers who are expected to tune in to Sunday’s CBS show. This year there are more than 20 newcomers and old favorites. Amazon shows a new attractive body for its assistant Alexa, Dan Levy apologizes for eating M & M’s and Bud Light Seltzer Lemonade makes a lemon shower a metaphor for the problems of 2020. And as always, expect some surprises as well.
Amazon “New Body”
In an ad that apparently promotes Amazon’s voice assistant, Alexa’s new spherical shape, a woman imagines that her new Alexa has the voice and body of actor Michael B. Jordan, who takes off the shirt to dim the lights and read an audio book in the bathtub, all to the displeasure of her unfortunate husband. It’s one of the only ads to be played with sexual innuendos this year.
“It drives sensuality, strangeness and the fantastic element,” said Mark DiMassimo, creative head of marketing agency DiMassimo Goldstein. “Which is culturally correct for the time when people get stuck at home without much fun.”
Lemonade Bud Light Seltzer “Lemons from last year”
Bud Light presents its new Seltzer lemonade with an ad showing a literal lemon shower in 2020, ruining weddings, canceling flights, altering haircuts at home, destroying cardboard scraps from the stadium baseball and causes general chaos. It is a not so subtle gesture to the plans that derailed during 2020 and to the axiom “When life gives you lemons, make lemonade.”
Cadillac “Edgar Scissorhands”
In another nostalgia festival, Cadillac revisits the classic 1990 film “Edward Scissorhands.” In the ad, the ad portrays Edgar’s son, Edgar, who is struggling with his inherited scissor hands when he deflates a soccer ball and breaks the cable of a bus stop. Then try the Cadillac Lyriq “Super Cruise Handsfree” feature that allows you to drive with little manual contact. Winona Ryder from the original film also revisits her role as Edgar’s mother.
Cheetos “It wasn’t me ”
The Cheetos ad features real-life married couple Mila Kunis and Ashton Kutcher vying for a bag of Cheetos Crunch Pop Mix to the tune of the popular 2000 hit Shaggy, “It Weren’t Me” , with the worn nerves of a couple who have been trapped. within too long.
Dr. Squatch
This year there are more than 20 advertisers for the first time, but most are sticking to nostalgia and highlighting celebrities. Dr. Squatch, a brand of soap and personal care little known to the direct consumer, is one of the few who embraces the strange humor that stands out. The language ad shows a man walking through the woods defending why Dr. Squatch’s natural soap is the right choice for the modern man who “opens pickle jars” and lets his daughter break the hair”.
GM “No Way Norway ”
When Will Ferrell discovers that Norway has more electric vehicles per capita than the United States, he takes a crazy trip around the country with singer and actress Awkwafina and comedian Kenan Thompson to prove that GM’s new electric car battery will soon be available for everyone.
Inspiration4 “Join us ”
In what is surely the first in Super Bowl history, an announcement for Inspiration4, a fully civilian space mission in support of SpaceX offers an opportunity for viewers to join the mission. The ad features photographs of the SpaceX astronaut’s uniform in space to the tune of “Twinkle, Twinkle, Little Star” and is directed by Bryce Dallas Howard.
M&M “Come Together ”
An M&M bag is the perfect excuse to order mansplaint, call someone “Karen,” have a party accident reveal gender, and other contemporary missteps. Dan Levy of “Schitt’s Creek” apologizes to M & M’s anthropomorphic characters who are the mainstays of the Super Bowl and says he promises not to “eat more of his friends.”
Square space “5 to 9 ”
The website creation and hosting company hired Dolly Parton to rewrite the lyrics of her classic workday ode, “9 to 5,” to honor workers working in their own “5 to 9” businesses. “.
Uber Eats “Shameless handling ”
The food delivery service is asking Wayne’s World actors Mike Myers and Dana Carvey, along with singer Cardi B, to promote ordering at local restaurants. It is one of several ads that try to take advantage of the nostalgia of viewers.
SURPRISES
While most ads have been revealed to try to capture the pre-game buzz, there will certainly be some surprises on game day. Jeep, which created the hit remake of “Groundhog’s Day” with Bill Murray last year, will also return to the game. Online concert market Fiverr, a first-time advertiser, has mocked that his announcement will include Four Seasons Total Landscaping, the site of an unfortunate Rudy Giuliani press conference in November.
Another first-time advertiser, DoorDash, joins Sesame Street to promote neighborhood delivery. And E-Trade, famous for the talking baby ads it published in the Super Bowl from 2008 until they “retired” in 2014, is back in the big game with an undisclosed ad.
