He did they have many body folds to support.
The Weeknd and its field full of bandaged doppelgängers gave a cash performance to the 2021 Super Bowl break program. But, did the 30-year-old “Blinding Lights” singer get any cash for the concert?
Representatives of the show’s sponsor, Pepsi and The Weeknd, declined to say whether he won the money for his wide viewing of the stadium.
But the likely answer is no.
All the performers in the middle of the Super Bowl, from Beyoncé to Bruno Mars, have worked basically for free. Despite the sale of stadiums on world tours, most A-lists in the middle are paid “union scale”, which is “a fraction of the sums of six and seven figures” that reach irrigation, according to Forbes .
Overall, it’s worth the poorly paid work of these stars, as they could get up to 104 million sets of eyeballs at no cost to them. It usually leads to a large increase in sales and flows.
Mid-last-year performers Jennifer Lopez and Shakira collectively sold 21,000 song downloads, up 893% from the previous day, according to Billboard.
But unlike the performers on the half-day shows, The Weeknd, whose real name is Abel Tesfaye, went red to make his appearance especially spectacular.
“Abel spent nearly $ 7 million of his own money beyond the already generous budgets to make this half-day program what he envisioned,” a star representative told The Post.
At a press conference prior to the big show, he even alluded to the economic constraints of hard work, saying he would have liked to carry out a dramatic call like Diana Ross did in 1996 – when she left the stadium with helicopter – but “I don’t think I have enough money to do it”.
However, exposure can be invaluable.
The Weeknd refers to the professional milestone of his performance in an announcement prior to the big concert. In the ad, he walks through a montage of past music videos playing on the wall while a thoughtful voiceover narrates the journey that leads to the Super Bowl field, where a lively stadium awaits him.
“What we believe changes us. Each performance, a new chapter; every stage, a new beginning, ”says a voiceover.
But it may be some time before The Weeknd sees the fruit of its Super Bowl work, in terms of money. He announced last week that he would boost his world tour one more year until 2022.