Twitter Analysts Day shows work on Super Follows, micro-communities

On Thursday, Twitter announced a number of new features the company is experimenting with, including subscriptions to Super Follow, which will allow users to pay to view tweets from their favorite accounts.

Twitter showcased the new features during its annual analyst day. The company kicked off the event by announcing new goals to grow its user base to 315 million daily monetizable active users, or mDAUs, by the end of 2023 and reach annual revenues of $ 7.5 billion in 2023, the double the $ 3.72 billion in revenue the company reported in 2020.

The planned functions are intended to help the company meet its 2023 revenue and user targets.

These are the most prominent features:

Super Follows

The company said it will explore the idea of ​​Super Follows, which will allow users to pay for subscriptions to their favorite Twitter accounts. A screenshot of the feature shows that Super Follows could provide subscribers with exclusive content, such as newsletters, as well as exclusive support badges, among other perks.

Twitter said it is also exploring the idea of ​​allowing users to tip their favorite accounts. The company did not say when these features will be deployed or provide clear details on how they will work.

“We think an audience-funded model where subscribers can directly fund the content they value most is a lasting incentive model that aligns the interests of creators and consumers,” said Dantley Davis, head of design and research at Twitter.

Micro-communities

Twitter product chief Kayvon Beykpour announced that the company is working on a new feature that will allow users to create, discover and join micro-communities, such as user communities that care about social justice or those who are parents of the plant.

Users who run micro-communities could also set and enforce social standards that exceed Twitter’s standard terms of service, Beykpour said.

The company will begin experimenting publicly with this feature later this year, Beykpour said. The feature is part of the company’s efforts to drive user growth by more easily connecting users with topics and interests that interest them.

“We need to improve by allowing people to have more conversations that are relevant to the relevant communities or geographies that interest them,” Beykpour said.

Security mode

Twitter executives stressed that maintaining a healthy environment free of abuse and harassment is key to growing the company’s user base.

“We don’t believe that Twitter alone can or should be a police officer for all conversations,” Beykpour said. “Not just because it’s hard to scale, but because there are a lot of circumstances where we think it’s important for people on Twitter to create and enforce their own social norms and labels.”

As part of that effort, the company briefly showed a feature that appears to be called “safe mode.”

This feature will automatically detect when a user begins to receive a large number of negative interactions from others. A screenshot of the features appears to indicate that users could activate security mode to limit the interaction of accounts that act abusively or spam.

“It automatically blocks accounts that appear to be violating Twitter rules and silences accounts that may use insults, name calls, loud language, or hateful comments,” reads a screenshot of the feature.

Bird watching

Birdwatch could combat the spread of misinformation on the social network by helping users ’contributions, Twitter said.

“While our work on misleading information tagging began with a Twitter-led effort to tag tweets, Birdwatch is a more scalable, Wikipedia-like model where an open community of contributors can determine collectively when context should be added to a tweet and what that context is should say, “Beykpour said.

An example of the feature shows a tweet stating that whales are not actually tagged with notes from Twitter users calling the tweet “uninformed or potentially misleading.” One of the notes says, “Marine mammals are really real.”