A few months after deploying what can probably be called the first news reader that preserves privacy, the people at Brave are taking a stab at creating their own search engine to complement their eponymous browser.
Brave Search, which the company announced Wednesday, is about to become the “privacy-preserving alternative” to, say, Google search, the massive market cache it is built on, in part, from the data of all the searches that its users do. even when these searches are done in incognito mode. And as others have done pointed out in the past, if you try to use Google search on Brave’s browser, there is still one all kinds of data which is collected at the end of Google on the number of search ads you see or click.
DuckDuckGo CEO Gabriel Weinberg has already said that the only safe way to keep your searches private is … pro-privacy search engine. Brave, meanwhile, offers its users more than a dozen different search engines to choose from by default, including privacy preservation options like DuckDuckGo and Qwant, whose motto is literally “the search engine that respects your privacy.”
Brave plans to align with these types of players for its own search engine, but differs from them – and more common competitors, such as Google – in some respects. First, the company says it will offer its users two options: an ad-free paid search option or a free-to-use option that supports the same brave-focused advertising network. tons of hoops to keep consumer data as far away as possible from the prying eyes of advertisers. And unlike the true one arcane and opaque metric that Google uses to determine which sites rank within its own search engine, the Brave team has already posted a proposal for how your search engine could rank results in a free navigation format.
People who want to take a turn at Brave’s new search engine when they post can sign up for the official waiting list here.
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