Launch of Oppo Find X3 Pro: specifications, price, features and availability

GUANGZHOU, China – Chinese smartphone maker Oppo on Thursday launched a new flagship device because it appears to be advancing into the high-end market to challenge global giants like Apple and Samsung.

The Find X3 will be sold in China, while the Find X3 Pro will be launched in international markets as Oppo tries to expand its global footprint.

Oppo, owned by BBK Electronics, has become famous for selling low-cost smartphones with attractive features. This has helped it become the world’s fourth-largest smartphone player in the fourth quarter. In January, Oppo became the first smartphone provider in China for the first time, according to Counterpoint Research.

The Chinese company has managed to capture the demand for 5G devices in China with its low-cost A-Series and Reno brands. He has taken advantage of Huawei’s smartphone problems as a result of U.S. sanctions on the company.

Oppo now hopes the Find X3 Pro will provide Chinese technology with a way to increase its overseas market share and take on the likes of Xiaomi, Apple and Samsung.

Here are some details about the Find X3 Pro:

• 6.7-inch AMOLED display (active matrix organic light emitting diode)
• Capable of 5G
• It runs on Qualcomm’s main Snapdragon 888 processor
• Configuration of a camera of 4 sensors that allows to obtain images of ultra wide angle
• Use Google’s Android operating system
• Price of 1,149 euros ($ 1,374)

Oppo also talked about features to get a good mobile gaming experience, which today is a key focus for smartphone makers.

The phone will start shipping in Western Europe starting March 30th.

Oppo’s international momentum has been underway for years since its first overseas launch in Thailand in 2009, followed by India in 2014. The focus has been on countries where mobile phones would thrive. low cost of Oppo.

But the expansion has intensified more recently with the launch of Oppo in Europe in 2018 and addresses the major mobile networks for distribution, a key part of the growth of smartphone makers in many markets.

Along with Android rivals like Xiaomi, Samsung and Vivo, Oppo will try to take advantage of Huawei’s struggles abroad.

In 2019, Huawei was blacklisted in the United States known as the list of entities that restricted U.S. companies from exporting technology to the Chinese company. One of the biggest impacts of this was that Huawei cut itself off from using Google’s Android operating system. This is not a big deal in China, where Google services such as Gmail and search are blocked. But abroad, consumers are used to Android.

And last year, Washington moved to cut Huawei from the chips it needed for its smartphones. These two actions have hurt Huawei’s sales. Worldwide fourth-quarter smartphone shipments from the Chinese firm fell 41 percent year-on-year, according to Counterpoint Research. In Europe, it experienced a decline of 62%.

“OPPO’s boom can be attributed to being the beneficiary of a large gap left by Huawei. And OPPO took this opportunity,” said Neil Shah, research director at Counterpoint Research.

“With X3 Pro, OPPO will observe tens of millions of users of Huawei’s Mate and P series in China and around the world,” he said in reference to Huawei’s range of smartphones. The X3 Pro will compete directly with these devices.

But in more mature markets like Europe, Oppo will have to build a “high-end image” like Apple and Samsung, according to Will Wong, research director at International Data Corporation, which could be a challenge for Oppo.

“Oppo needs to target higher-income consumers who like to have these high-end products. The launch of the Find X3 series is important to build that high-end image,” Wong said.