Walt Disney World begins testing facial recognition technology

ORLANDO, Fla. – Walt Disney World is testing a new facial recognition technology at its Magic Kingdom theme park.

The new technology captures an image of a guest’s face and turns it into a unique number, which is then associated with the form of admission used for entry to the park. Disney said on its website that testing is completely optional and limited, as guests with reservations make their way through the park’s turnstiles.

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“At Walt Disney World Resort, we are always looking for innovative and comfortable ways to enhance our customers’ experience, especially when we navigate the impact of COVID-19, ”the leaders said on their website. “Given the future and shifting focus to more tactile experiences, we are conducting a limited 30-day trial with facial recognition technology.”

Announcements

Disney posted a series of steps on its website warning guests of the test and what to expect.

Disney encourages guests who use the technology and return to the theme park to reuse it when they return.

Officials said the process helps them see how technology is advancing and working during the guest experience.

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Officials said that during the tests they have implemented technical, administrative and physical security measures designed to protect guests ’information from unauthorized access, disclosure, use and modification. Officials stressed that the security, integrity and confidentiality of guest information is extremely important. Disney said all information and photographs taken during the test will be discarded within 30 days of the end of the test.

Announcements

Children under the age of 18 can participate but only with the consent of their parents.

The tests are now running until April 23rd.

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