Pros iPad, iOS 14.5 is expected

These iMacs are powered by Apple’s custom silicon, not Intel processors. The computers have a new thinner aluminum design and are available in red, blue, purple, orange, yellow and green.

Apple’s first iMacs, launched 20 years ago, also came in different colors.

Apple finally launches a new remote control redesigned for the Apple TV. It is made of aluminum and has buttons dedicated to navigating the menus, which should fix some of the headaches caused by the previous command. It will ship in the second half of May with the new Apple TV 4K, which costs $ 179 or $ 199 depending on the model.

– Jessica Bursztynsky

Apple announced that its Apple TV 4K box has been updated with a new processor and will be able to handle high-speed frame HDR video, which will make it show smoother and more colorful sporting events.

It will also include a new feature that will be used by the iPhone’s camera to adjust the picture quality of the TV.

It also includes a completely redesigned aluminum remote control with physical buttons, instead of the touchpad of the old remote. You can also control the power of the TV. Instead of a touchpad, it has a round wheel to control the screen.

It starts at $ 179 for 32GB of storage. They appear on order on April 30 and will begin shipping in the second half of May, Apple said. – How to Leswing

Apple announced AirTag, which it called an iPhone accessory, priced at $ 29 for one or $ 99 for four. It will be on store shelves on April 30th.

It uses Apple technology called Find My, which uses a network of iPhones to find lost items and opened up to third-party accessories earlier this month. It uses a technique that Apple calls “precision search” that it says is sensitive to privacy.

This product has been the source of some control from lawmakers who have learned that Apple favors its own lost item trackers over their own through anti-competitive practices and access to the iPhone operating system. Find My opened to third-party accessory manufacturers last month. – How to Leswing

It will be pre-ordered on Friday and shipped on April 30th. – How to Leswing

Apple announced that it will launch its podcast subscription next month, positioning itself ahead of Spotify and other competitors in the audio streaming wars.

The company is also redesigning its Apple Podcast app.

– Jessica Bursztynsky

Cook said Apple will allow partners and spouses to share a line of credit with a credit card, which will allow both people to get credit scores. It also introduces features for families and teens. Apple was especially under fire from co-founder Steve Wozniak after people discovered that spouses sometimes had different credit limits. – How to Leswing

Walking through Apple Park, Apple’s campus in Cupertino, California, Apple CEO Tim Cook kicked off the event with information about Apple’s environmental efforts, saying Apple is carbon neutral and hopes to eliminate 1 million tons of carbon from the environment a year. – How to Leswing

When the Apple event kicks off, YouTube shows that more than 360,000 people are streaming it on YouTube. The three Apple launch events last fall got millions of people watching live on YouTube. It’s also available live directly on Apple’s website, which isn’t counted in YouTube numbers. – How to Leswing

As Apple prepares to launch new iPads, remember that the product has had a big pandemic: in the fourth quarter of 2020, Apple shipped $ 8.4 billion in iPads, up 41% year-over-year. – How to Leswing

Apple is best known for its fall launch events, where it unveils new iPhones, but it’s not uncommon to host low-profile events in the spring.

Apple did not hold any spring events in 2020 due to the onset of the pandemic and launched new iPads and other devices on its website. In 2019, Apple’s spring announcement focused on services like Apple TV + and Apple Card. But it also announced new iPads in 2018 during an education-focused event at a Chicago school.

Last fall, Apple aired three pre-recorded product launch events in three months, each of which garnered millions of live viewers on YouTube. – How to Leswing

One of Apple’s silliest traditions is that on the morning of an event, it leaves its Apple online store, giving up a few hours of online sales in exchange for generating hype for its new products. Apple has been doing this for years and the technology has certainly gotten to the point where Apple could update its store without downtime (it does all the time), but why get wrapped up in a tradition? – How to Leswing