Local television channel ABC Puerto Rico began the year by breaking industry patterns, celebrating its “upfront” event — a presentation in which television media presents its programming for the year to current customers and prospects. – with a program broadcast on its airwaves. In this way, for the first time, viewers also learned about the news of the net Puerto Rican channel for the new year.
“Our commitment to the public has always been to provide quality programming. With American Idol, Oscars, NBA Finals, American Music Awards, and the best local and national programming, this year promises the best in sports, news and entertainment. world-class for our audience. You can only see all this on ABC Puerto Rico. ” said Pere Rua Jovet, general manager of Telecinco, ABC’s parent company Puerto Rico.
The executive also stressed that, instead of the usual face-to-face presentation, the ABC Puerto Rico team took advantage of its resources and talents to create a fun program that communicated its proposal in a unique way. “Everything changed due to the pandemic, it forced us to innovate. This year we decided to use all our resources and platforms: TV, social media, and website, to provide full access to our proposal. I LOVE ABC PUERTO RICO to our customers, and for the first time directly to our audience. “
Under the motto of I LOVE ABC PUERTO RICO, The channel ‘celebrities’ -Kimberly Santiago, Anna Isabelle, Milly Méndez, Víctor Santiago and the “Dona Notícia” Carmen Jovet -haped the best of ABC Puerto Rico’s programming and sales products for 2021.
“We will remain committed to always providing the best national and international content and developing more content, with the best local talent, for the enjoyment of our audience and customers. 2021 will be an excellent year for ABC Puerto Rico; let them enjoy it and share it with us “, Rúa Jovet concluded.
Some ‘highlights’ of the programming of ABC Puerto Rico 2021
- AMERICAN MUSIC AWARDS: It is the musical celebration where artists like Jennifer Lopez, Bad Bunny, Taylor Swift, Maluma, BTS, Dua Lipa, The Weekend, Justin Bieber and many more exhibit their best performances and musical hits. (November 2021)
- OSCARS 2021 (RED CARPET, AWARDS): For lovers of fashion, movies, music and artists of the highest caliber, the Oscars are arguably the most important and most watched live entertainment event on the planet. (April 25)
- NBA REGULAR SEASON, PLAYoffS AND FINALS: Lebrón James, Kevin Durant, James Harden, Kawhi Leonard, Stephen Curry; the NBA is the professional basketball league with the best players and matches in the world. the NBA FINALS they are a exclusive product of ABC Puerto Rico. (January to July 2021)
- DANCE WITH THE STARS / AMERICAN IDOL: They are the two most watched “realities” on national television. Hosted by Katy Perry, Luke Bryant, Lionel Ritchie and Tyra Banks, Tom Bergeron, Bruno Toniolli and Len Goodman, both live competitions come together the best talents in music and dance. Renowned singer Ana Isabelle will be in charge of producing and animating additional content for television and digital platforms (August and February, respectively)
- DISNEY, PIXAR, MARVEL, STAR WARS: In 2020 he brought to the island’s audience the best films, from the best content producers in the world: Thor Dark World, Star Wars: Force Awakens, Up, Moana, Toy Story 3 and among others. 2021 will be even better, we have already enjoyed the live-action movies on screen Cinderella and Captain America ‘Winter Soldier’, i we will see more on ABC Puerto Rico in 2021. (The whole year)
- ROAD TRAVEL: In the style of “carpool”, Roadtrip will visit the best of Puerto Rico: its art, music, natural beauty, culture, gastronomy, adventures and more. Its first season will be led by Kimberly Santiago and multiple local artists and “influencers”. (Summer 2021)
- ABC PUERTO RICO’S MAIN LEADERSHIP SERIES: A series of programs with the brightest minds on the island, with the will and vision to make big changes. What are their keys to success ?, What can we learn from them? Meet them with Carmen Jovet from Thursday, January 28 at 8:30 p.m. (Additional episodes in May, August and October)
- RUSH HOUR: The local entertainment and variety show now features singer Victor Santiago as featured. Victor joins Kimberly Santiago and renowned singer and actress Anna Isabelle. (Monday through Friday, 7:00 p.m.)
- MORE WITH MILLY: She explores various topics from the point of view of her star, Milly Méndez, in her role as a journalist, wife and mother. More with Milly is a space focused on the best of our people, with an approach aimed at news content and human interest.
(Monday through Friday, 8:00 p.m.)
- NBA FAN AREA: Along with experts in the field, renowned athlete and sports analyst Natalia Meléndez presents the best plays, players, incidents and trends in the NBA. It also analyzes the world’s leading professional basketball league, in an informative and entertaining way. (Starting Saturday, January 30 at 8:30 p.m.)
- END POINT: Led by renowned journalist Carme Jovet, Punt Final breaks new ground with its innovative format of interviews with the protagonists of the news on local and international issues. (Monday through Friday, 6:00 p.m.)
To enjoy ABC Puerto Rico’s new for 2021, tune in to Liberty Channel 15, 20 on Dish, 172 on DirecTV and 5.2 on the air. ABC Puerto Rico is owned by Telecinco Inc., a company with more than 60 years on the island.