Amazon is back there. According to an insider report, the company is now preparing to launch its own Amazon-branded TVs, possibly as early as October.
Citing anonymous sources familiar with the product, Insider claims that the TV will have Alexa integrated and be somewhere between 55 and 75 inches. Supposedly, the TV will also be designed and manufactured by TCL. The report claims that the launch of the TV has been kept secret internally on Amazon, but that the company has been manipulating this project for almost two years. It was also reported it includes equipment from both Amazon Devices and Lab126, the research and development team behind the Kindle and the Fire TV Stick. In addition to this range of branded TVs, Amazon is also supposedly working on its own internal design for a standalone TV.
Beyond that, the more detailed specs and prices of these TV rumors remain a mystery. For example, it is unclear whether these TVs will have Fire TV software, like other Fire TVs currently sold by other manufacturers. There are good reasons to think he will. Amazon has updated the Fire TV user interface at the end of last year, and almost at the same time, it was also launched two TVs with the AmazonBasics brand in India. In addition, Amazon’s forays into gadgets have historically been as a medium embed their services in people’s homes. Just take a look the Alexa microwave, Echo frames, the original Echo speakers and Amazon’s large graveyard of experimental gadgets that never took off. (Cough, Fire Phone, cough.)
As for price, Amazon is known primarily for being affordable. The TVs it launched in India, for example, cost about $ 410 for the 50-inch model and $ 480 for the 55-inch model. Insignia brand Fire TVs sold at Best Buy are also a dirty chip and feature prominently in Amazon Prime Day sales. (Don’t buy these TVs on Prime Day.) What remains to be seen is whether these TV rumors are meant to serve the budget market or whether Amazon really plans to compete with other TV manufacturers like Sony, LG and Samsung, or whether it will promote its own TVs at the expense of others. sold in your online marketplace.
While Insider claims the launch could be as early as October, it also notes that the project has been hampered by “logistical bottlenecks”. This is not surprising given the global lack of chips, which has caused delays and supply issues for several gadget launches this year. In any case, we probably won’t have to wait too long to see if this happens. October is just around the corner, and Black Friday isn’t too far behind, and you know Amazon loves to rack up millions during the holiday sales.
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