Amazon’s electronic palm reading technology, known as Amazon One, launched at the Red Rocks Amphitheatre in Denver on Tuesday, according to a press release from the retail giant. It’s the first deployment of the Amazon One biometric reader outside of an Amazon property, and it’s certainly a sign of things to come. In fact, Amazon seems to be betting on the spread of this technology everywhere.
Amazon One is already used in Amazon brick stores as well as several Whole foods, owned by Amazon, where people who sign up for Amazon One provide a scan of their palm print. Once registered, these palm prints can be used to purchase items.
Starting today, concertgoers at Colorado’s Red Rocks Ampitheater will be able to sign up for the service, which will allow entry to the concert hall with a simple helping hand. Red Rocks will have a kiosk for anyone who wants to sign up for the venue and Amazon One customers will also get a dedicated line for even faster entry, according to the company.
“When a ticket counter is ready to enter amfitheatre with the palm, there is a designated entry line where Amazon One is enabled. When a fan moves the palm over the Amazon One device, our computer vision technology creates a unique palm signature, ”Amazon explained in a press release Tuesday.
Amazon One, which launched a year ago in just a handful of Amazon locations, promised to boost third-party apps. And today seems to be the official start of this initiative, that is, palm readers are likely to start appearing in all sorts of places.
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Amazon promises that the technology is secure and does not store any information locally, a claim that Gizmodo has not been able to independently verify.
“The service is designed to be highly secure and uses custom-built algorithms and hardware to create a person’s unique palm signature. Once registered, the service remains contactless and ticket sellers can use their palm to access AXS-enabled seats in less than a second or two. We’re excited to hear how AXS fans like to use Amazon One to effortlessly enter their favorite events, so they can spend less time waiting in line and more time enjoying the event, ”he said. dir Amazon.
Amazon has not released exact figures on how many people have signed up for Amazon One, but says it is in the tens of thousands of people in 60 locations in Arizona, Colorado, Connecticut, Florida, Massachusetts, Michigan, Minnesota, Missouri, Carolina North, New Jersey, Oregon, Tennessee, Texas, Washington State and Washington DC
Amazon has partnered with AXS, which manages tickets for a large number of concert and sports venues in the United States, including the Staples Center in Los Angeles and the T-Mobile Arena in Las Vegas, among many others. So whether you like this idea or not, and privacy advocates are skeptical at the very least, you’ll probably see it soon in many new places. Welcome to the biometric future.