Apple will begin detailing the type of personal information that is collective for the digital services offered in its iPhone app trends and other products produced by the company.
Additional disclosures will begin to appear in applications produced by iPads, computers and Apple TV streaming device, apart from its main product, the iPhone, Apple will announce the changes it will make six months as part of its efforts to help to consumers to better understand how apps monitor their habits, tastes and paradisiacs.
In many cases, the data collected by the sound applications used for advertising aimed at the particular interests and location of the person, especially if the services are offered free of charge.
Greater transparency about the collection and handling of personal information seeks to help people make more informed decisions about which apps to choose to install.
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The changes were drafted in conjunction with European regulators and correspond to Apple’s efforts to position itself as a reliable custodian of its users’ privacy – something that CEO Tim Cook has planted as a “human right. fundamental ”. In the process, Cook has been throwing veiled criticisms at Google and Facebook, which earn most of their digital advertising revenue designed on the basis of the collection of personal information.
Apple also has plans to impose a new mandate that will require all iPhone apps to obtain permission before tracking a person’s activities on the device. This monitoring is currently done automatically by many applications, which can force the user to take the time to lock it in the settings of each app.
Anti-tracking capability was launched in September, but was delayed after Facebook and other app creators protested. Apple has promised to kick off its days on apps that try to evade the new rule when it goes into effect next year.