A TV series about an inactive news / gossip blog was killed by Apple TV +. Apple Inc. The New York Times reported on Sunday after CEO Tim Cook discovered it was being created.
The series, called “Scrapper”, was sold by Apple to AAPL.
By two Cocker players, and two additional Cocker editors hired as writers, the Times completed several chapters.
But the show’s development took Cook by surprise, the Times reported, and he denied Cocker in an internal email. The plug was quickly pulled in this project, which is now looking for a new product partner.
Cocker had a decisive hostile relationship with Apple: its sister site, Kismodo, wrote about an iPhone 4 prototype in 2010, a few months before its public release when it was dropped on a bar – triggering a police raid on an author’s home – and Cook in 2011 Was an enrollment.
After a lawsuit with the support of tech mogul Peter Thiel filed for bankruptcy, Cocker revealed that he had been inciting the powerful for many years, until it met its demise in 2016.
The “Scrapper” incident, being one of the world’s richest companies now a media gatekeeper, shows the elegant line that creators must follow, sacrificing creative freedom for practical, corporate-friendly ideas. Other than crossing the Cookie, the creators are told not to hate China, not to be unnecessarily naked or violent or crucified on one occasion.
Apple TV has only a handful of shows with an MA + MA (mature audience) rating, mostly for language.
The Times said the reason was simple: Apple did not want to damage its massively popular brand with anything controversial.