iPhone 12 Mini and iPhone 12 Pro Max
Todd Haselton | CNBC
According to a Nikkei report on Wednesday, Apple cut iPhone orders by 20% due to declining demand for its smaller iPhone 12 mini model.
Apple’s new iPhones are still in high demand. Apple plans to build 230 million iPhones by 2021, 11.6% more than in 2020, according to Nikkei. But, the iPhone 12 mini is not selling as well as expected as consumers are engaged in the older iPhone 11, which has a larger screen, the larger iPhone 12 or the iPhone models 12 Pro plus premium.
Apple shares were slightly negative during pre-market trading. Shares rose more than 4% on Tuesday.
Consumer sentiment seems to reflect the phone reviews when they were launched in November. CNBC, for example, said the iPhone 12 mini is basically a smaller version of the iPhone 12 with a worse battery life. And while it’s appealing to people with smaller hands, most consumers would only have to spend the extra $ 100 for the iPhone 12, which has better battery life and a larger screen.
However, the iPhone 12 models have been a huge success for Apple. Apple no longer reveals how many iPhones it sells each quarter, but in January, research firm IDC said Apple shipped 90.1 million devices during the fourth quarter of 2020, the “highest shipment volume of a vendor in a single quarter, ”and helped lead Apple. to the best-selling phone in the world, ahead of Samsung during the quarter. Apple’s iPhone revenue for the quarter also rose 17% year-over-year.
This push behind the iPhone 12 helped Apple book a record holiday quarter in 2020, which was more than $ 100 billion per quarter for the first time in the company’s history.
Apple was not immediately available for comment.