New regulations were passed under California Consumer privacy law Monday that will ban the use of so-called dark patterns: unfolded tricks for websites or applications they seek frustrating or causing users to do things they would not normally do.
On a Monday Press release, California Attorney General Xavier Becerra announced new regulations, approved by the state Office of Administrative Law, and said the update restrictions will do strengthen legislation on the ACCP approved in August 2020.
“California is at the forefront of online privacy protection and this new OAL approval removes even more barriers to empowering consumers to exercise their rights under the California Consumer Privacy Act.” Said Becerra. “These protections ensure that consumers are not confused or misled when trying to exercise their data privacy rights.”
Imagine browsing a website or watching an in-app ad when you are suddenly redirected to a subscription page, even if you are not interested in any product andis marketed in you. Tal tactics they are what is known as “Dark patterns”- undervalued strategies which they trust “A confusing language or unnecessary steps, such as forcing a click or scrolling through multiple screens, or hearing why you shouldn’t turn off data sales,” according to an infographic provided by the California AG office. The tactics are more widespread than you would imagine and banning them according to the CCPA is a step to ensure consumers are protected from deceptive business practices.
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The new the regulations will also introduce the use of a new one Privacy options icon, which Internet consumers can use it as a visual signal a disable the sale of your personal information.
Approved in 2018. The California Consumer Privacy Act is one of the most important robust data privacy laws in the United States. As it is written, the legislation currently grants to consumers bigger control over how the the personal information that companies collect about them is used and shared, and also allows them to delete or deactivate the sale of their personal information in most cases.