Promotion for Frito-Lay Super Bowl advertising.
Frito-Lay
According to ViacomCBS, the Super Bowl ad inventory is “virtually” sold out for the Feb. 7 game.
Thirty-two sites on the biggest night of advertising have sold for $ 5.5 million or slightly more. But ViacomCBS could still allow an advertiser to participate in the game if it made a big offer. CBS will air the Super Bowl on February 7th.
The inventory of Fox’s 2020 Super Bowl broadcast had sold out the previous November, but it’s no surprise that the game’s ad slots are kept until much closer to game time. While the Super Bowl has always represented a rare opportunity for advertisers to get American eyeballs about their brand, it has been a difficult and uncertain year for many companies.
This year’s range of advertisers is full of newcomers, as some advertisers like Coke and Budweiser have chosen to sit on the sidelines when it comes to traditional advertising time. Meanwhile, Pepsi will continue to sponsor the half-part show, but overlooks traditional advertising time. His Frito-Lay sisters will still show ads during the game.
New names like e-commerce company Mercari, independent marketplace Fiverr and used car retailer Vroom will appear in next month’s game after strength in a year at home.