Starting this week, minors will only be able to play one hour of play between 8pm and 9pm on Fridays, weekends and public holidays, according to a statement from the Chinese Media Watchdog (NPPA). which was published by the state news agency Xinhua on Monday.
The NPPA noted this week that the rules were being published “at the beginning of the new [school] biannual, establishing specific requirements to prevent addiction to online games and protect the healthy growth of minors. “
Increasing repression
Citi analyst Alicia Yap said she expected the impact of the last limits on gaming companies to be “minimal,” with less than a “low digit” in China’s revenue for both Tencent and NetEase. .
“That said, we believe this will represent yet another setback for the industry and potentially send another wave of negative sentiment to the market and lower overall investor expectations about the future growth of the gaming industry,” he wrote in a note to customers on Tuesday.
At a press conference Monday, an NPPA spokesman he said the new strict curbs responded to parents ’complaints.
This week, he reiterated this policy, and the NPPA noted that “online gaming companies will not provide gaming services in any way … to users who have not registered or logged in with their real names.” .
In a statement Tuesday, Tencent said it has been working on “several new technologies and features for child protection” since 2017.
“This will continue, as Tencent strictly complies and actively implements the latest requirements of the Chinese authorities,” the company added.
Martin Lau, president of the company, also said at the time that “there will be many new regulations to come, but we are confident that we can comply.”
According to these rules, minors could play the game only two hours on holidays and one hour on other days.
The statement came after a Xinhua-owned newspaper published a comprehensive analysis that used terms such as “spiritual opium” and “electronic drug” to describe the harmful effects of gambling on children.
NetEase did not immediately respond to a request for comment.
The new rules sparked outcry on Chinese social media, where many users complained that they were too strict.
Others worried that it would eventually fall behind the country in the world of competitive gaming.